Zalando

10th Anniversary Campaign

Brief

Zalando wanted to celebrate their first decade as a company and planned an event that would be fitting of their position as the largest fashion e-retailer in Europe. For the celebration the brand required a new visual communication and creative strategy to market their event both internally and externally.

Solution

We developed a creative strategy for all communication channels and divided these into subcategories of Internal communications and Consumer/Partner communications. As an overriding theme to tie the platform together, we created 10 unique icons which emulated the Zalando brand character. To differentiate the two categories, the Internal communications used elements that were designed to look flat, while the consumer/partner assets were transformed into the “3D” world.

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*This project was created by a founding member before joining Le Kimono.