Much has been said about the detrimental effects the pandemic of 2019/2020 has had on our industry.
Many high-end brands fear that it could
permanently damage the marketplace they have come to inhabit and maybe even force them out of existence. However, we believe that this crisis has simply magnified underlying issues that many brands were already suffering from.
In this whitepaper we will explore what luxury, premium and fashion brands can learn from the Covid 19 crisis and how they can shift their advertising and creative strategy accordingly to help them survive.