Massimo Dutti’s brief for this project was to find a way to present new collections in a more fashionable and luxurious style, inspired by the visual communications of classic fashion magazines.
In response we designed a special website category as the perfect place to present the new collections. The editorial presentation of the new collections was intuitive and very easy to use enabling it to become an excellent tool for the brand to show new products and develop a method of branding. As a result, we adapted Massimo Dutti’s typical format for presenting pictures to one with a natural and cozy atmosphere, better highlighting the new collections and including unique look-book pictures.
*This project was created by a founding member before joining Le Kimono.