Cruise Collection 2020 - digital strategy
Dior required a digital visual strategy to promote their Cruise 2020 collection, inspired by the dramatic landscapes of Morocco. The objective was to create direct engagement with existing and new customers.
The core idea was to recreate the fascinating experience of this Dior fashion show, which took place in Morocco, and to transfer it to the digital world, recreating the magical ambiance in a different dimension. We used artistic minimalistic illustrations created especially for this occasion and a color palette inspired by the colours of Morocco. The simplicity of the illustrations highlight the beauty of the products themselves and make the complicity of the patterns of the collection stand out.
*This project was created by a founding member before joining Le Kimono