Acne

Branding for Limited Edition Collection

Brief 

Acne Studios wanted to create a special, limited-edition visual communication for their new Cruise Collection. The brand was looking to refresh their brand identity and take their well-known visual language into a temporary space where the new Cruise Collection could live. 

Solution 

Since Acne Studios is a very conceptual brand, which exists beyond the classic understanding of common fashion brands, we decided to highlight their uniqueness with a dynamic and almost vibrating gradient wave effect. This created a special aura around the brand’s existing identity, which encouraged consumers to feel and understand the uniqueness of the new collection and acted as a bridge from the common fashion world to Acne Studio’s niche world. 

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*This project was created by a founding member before joining Le Kimono.